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You’ll Never Guess How Much Honey Deuce Cocktails Generate At The US Open

Written by Site Adminstrator on . Posted in Blog.

Wait, what tennis match? The Honey Deuce cocktail, US Open’s beloved signature beverage since 2006, seems to be getting more attention than the tournament itself.

Now that the 2024 US Open is underway, attendees are venturing to Flushing, Queens, for an evening of competition. Of course, figuring out where to eat and drink at the US Open is of the utmost importance. The likes of Carnegie Deli, Red Hook Lobster Pound, Lavazza, and Van Leeuwen have piqued visitors’ interest, but the Grey Goose-based cocktail has practically become synonymous with sporting event.

In 2023, 450,000 Honey Deuces were served at the US Open, generating almost $10 million in revenue, according to the alcohol brand. Needless to say, it’s likely the $23 beverage will continue to be a money-maker this year. Plus, the bev is getting in on the merch action. While at the games this year, shoppers can snag new Honey Deuce hats, Grey Goose cups, and even t-shirts. Additionally, Grey Goose teamed up with tennis star Frances Tiafoe to give the fan-favorite drink a little extra love. (Not that it needed any.)

Honey Deuce cocktail in US Open cup while at the tennis court of Arthur Ashe Stadium
Courtesy Claire Leaden

What is a Honey Deuce cocktail at the US Open?

Former Grey Goose ambassador Nick Mautone was once tasked with creating a delicious drink that could be enjoyed in bulk during the US Open. After picking up honeydew for a dessert, its likeness to tennis balls got him thinking. Ultimately, he concocted the now iconic drink by topping off a combination of sweet ingredients with small circular honey dew balls, a fitting garnish for the sporting event.

What does a Honey Deuce taste like?

The Honey Deuce has simple components that amount into deliciousness. The ingredients are as follows, according to Grey Goose:

  • 1 ¼ oz Grey Goose Vodka
  • 3 oz Fresh Lemonade
  • ½ oz Premium Raspberry Liqueur
  • 3 Honeydew Melon Balls

How much is the Honey Deuce at the US Open?

This year, the Honey Deuce is $23, which is up $1 from 2023.

Where can I get a Honey Deuce in NYC?

Craving a cocktail but can’t make your way to Arthur Ashe Stadium? Grey Goose has conveniently created a Honey Deuce tracker for New Yorkers. Just plug in  your city or zip code, and you’ll be directed to the best bars in NYC where the end-of-summer staple is served.

See also: Not heading to Arthur Ashe Stadium? Check out where to watch US Open Tennis matches in New York City, from bars to hotels and beyond.

The post You’ll Never Guess How Much Honey Deuce Cocktails Generate At The US Open appeared first on Secret NYC.

* This article was originally published here