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We’re Calling It: The Brooklyn Museum Rebrand Will Usher In New Style Trends

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Brooklyn Museum is ringing its bicentennial with a new look, and we have a feeling it’ll be all over New Yorkers’ radars.

Adam O’Reilly and the attraction’s graphic design team worked with Other Means to create new signage, digital campaigns, a revamped website, and exclusive merch.

“The ways that audiences are engaging with museums are expanding, and we needed a new brand that meets the demands of the day, honors our rich history, and brings a whole lot of energy,” says Anne Pasternak, Shelby White and Leon Levy, Director of the Brooklyn Museum. “And there’s no better time to launch it than our 200th anniversary!”

A look inside the Brooklyn Museum rebrand

Brooklyn Museum artists in creative spaces sporting Brooklyn museum t-shirts and totes
Courtesy: Adrianna Glaviano

These aesthetics pay respect to years past while looking ahead: the modern san serif typeface is meant to symbolize the New York museum’s multidimensionality.

Additionally, the two dots — and the two “Os” in Brooklyn — mimic the building’s facade where two circles frame the names of ancient philosophers, playwrights, and poets. They’re meant to celebrate the fusion between nature and the arts.

If you ask us, the symbolism and looks are the perfect recipe for New Yorkers’ next new trend: we expect that the quintessential Architectural Digest and Trader Joe’s totes that are all over the city might be replaced with the Parkway Tote ($28).

Colorful Brooklyn Museum water bottles and keychains
Courtesy: Adrianna Glaviano

And since we’re always reaching for water, whether out and about in NYC parks or fastened to our laptop screens at a WeWork space, we wouldn’t be surprised to see Brooklyn Museum water bottles ($28) in the mix with Stanley Cups and coffee takeout orders.

Per the Museum’s press release, “there will be a new palette [that] includes a range of grays, paying homage to our limestone building, as well as brighter, more saturated hues, lending a distinctly Brooklyn vibe.”

Sounds like a must to us! Cheers to the Brooklyn hotspot and its makeover.

See also: 15 Lesser-Known Museums In NYC That Are Total Hidden Gems

The post We’re Calling It: The Brooklyn Museum Rebrand Will Usher In New Style Trends appeared first on Secret NYC.

* This article was originally published here

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