After four long years of construction and relocation, we’re sure that Tiffany & Co.’s return to 57th has a lot of surprises in store (no pun intended). First in line for an adjustment is the locations name.
Upon its reopening, Tiffany & Co.’s Fifth Ave store will be known as “The Landmark,” establishing itself as something completely different from the other locations like the global staples in key cities like Tokyo and Los Angeles.
The remodel and rebrand began in 2019 under Tiffany’s previous executive management team and came under the supervision of LVMH Louis Vuitton Moët Hennessy upon the luxury group’s acquisition of Tiffany in 2021.
Rumor has it that Tiffany’s Landmark renovation is LVMH’s largest retail investment the group has ever made in a single store.
While not much is known about what the interior will look like, we do know that interior architecture design was led by Peter Marino and a features a three-story glass addition by OMA partner Shohei Shigematsu — both done in close collaboration with Tiffany.
As part of it’s debut, Tiffany calls guests to a special opening event on the evening of April 27. The store will open to the public under normal operating hours on April 28.
With the store’s reopening happening as the weather gets warmer, we cant help but wonder if the dazzling blue rooftop that we previously reported on will be part of The Landmark’s new setup!
In 2020 Tiffany & Co. announced a beautiful new rooftop space for events, exhibitions, and seeing clients. The original eighth, ninth and tenth floors were 1980s-era office spaces, and were announced to instead be “surrounded by a curtain of undulating glass complementing the classic limestone façade below.” A press release also stated that “the contemporary structure above this historic building echoes the height and grandeur of the flagship’s timeless main floor.”
Developments were of course halted by COVID-19 restrictions but we’re glad that everything finally came together!
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