Robert Kennedy, Jr. apologizes for Super Bowl ad
Many viewers with only an interest in seeing the raft of new commercials were stunned to see a 30-second ad ($7 million) promoting Robert F. Kennedy Jr.’s presidential bid during the CBS broadcast of the Super Bowl on Sunday. It was a clever optic with a gallery of images of JFK’s campaign in 1960.
Kennedy, running as an independent, later apologized for the ad, which he said American Values 2024 did without consulting him or his family. “I’m so sorry if the Super Bowl advertisement caused anyone in my family pain,” Kennedy wrote Monday on X, formerly known as Twitter. “The ad was created and aired by the American Values Super PAC without any involvement or approval from my campaign. FEC rules prohibit Super PACs from consulting with me or my staff. I love you all. God bless you.”
Thus, a presidential contest like no other took another bizarre turn, and it will probably do little to boost Kennedy’s chances. He trails Biden and Trump significantly in a hypothetical three-way race, with Trump leading the field with about 40 percent of support, Biden with 36 percent, and Kennedy at 8 percent.
Bobby Shriver, his cousin, took exception to the ad in a comment on X. “My cousin’s Super Bowl ad used our uncle’s faces—and my Mother’s,” he wrote. “She would be appalled by his deadly healthcare views. Respect for science, vaccines, & healthcare equity was in her DNA. She strongly supported my health care work at @ONECampaign & @RED which he opposes.”
American Values has come under criticism by the Democratic National Committee (DNC), which has accused Kennedy’s campaign of illegal affiliations. The candidate pushed back against the allegations on X.
“After the day they had yesterday, it’s understandable they’d want to put the focus on someone else,” Kennedy wrote on Friday. “The DNC is in no position to assert morality over anyone—they refused to have a primary and have worked against the will of the people in the past few elections. It’s sad to see the party my family built crash and burn.”
The heat and turbulence of this presidential campaign show no sign of simmering down.
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