Breads Bakery—the NYC bakery chainlet with locations in Union Square, Rockefeller Center, Lincoln Square, the Upper East Side and Bryant Park—is known for its spectacular babka. That twisted, chocolate-laced beaut (no, we’re not getting into a Seinfeld argument with you, chocolate over cinnamon raisin every day) has plenty of admirers and one notable one, apparently, is food-TV queen Martha Stewart, who is partnering with the bakery on a brand-new babka.

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On Friday, May 17, Breads Bakery and the media mogul are launching their collaborative new menu item “Martha’s Good Thing Babka,” which features the signature laminated dough of the bakery’s award-winning chocolate babka but updates it with a generous filling of poppy seeds, plump golden raisins and a touch of citrus zest. 

The limited-edition, savory-sweet babka will be available beginning May 17 both at Breads Bakery locations in New York City, for $17.50 a loaf, as well as on the online food marketplace Goldbelly (various combinations of babkas start at $49.95 on the food-delivery service) on both Martha Stewart and Breads Bakery’s storefront).

National babka shipments will begin on Monday, May 20, which is timed to coincide with the fourth season premiere of Martha Stewart’s Roku series Martha Cooks. Fittingly, the premiere episode will be focused on Breads Bakery, with Stewart touring the NYC bakery with owner Gadi Paleg and learning how to make the shop’s famous baked goods like a baguette, challah and egg sandwich.

The Stewart collaboration is nothing new for Breads—the bakery brand regularly introduces new collabs and flavors to its menu. It recently gave the classic babka a makeover with its bialy babka creation, released in collaboration with Deb Perelman of Smitten Kitchen fame. And in the past, Breads Bakery has reinvented black and white cookies and even given Purim-time hamantaschen a pizza-flavored makeover.

Take a sneak peek at that Martha Stewart x Breads Bakery collaboration “Martha’s Good Thing Babka” below before trying one for yourself later this week. 

* This article was originally published here

It’s hard to imagine anything else at the site of the iconic Rockefeller Center. But 200 years ago, long before the famed skyscraper was built, this land was home to a lush greenspace called Elgin Gardens—it was America’s first botanical garden.

A new immersive art experience will now explore that beautiful history in Rockefeller Center. HERO, which opened inside Rockefeller Center late last year near the ice rink, will debut “BLOOM: The Secret Wonders of New York’s Forgotten Eden” on May 15; it run through the summer.

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At the all-ages exhibit, expect to walk through eight interactive experiences that promise to engage your senses with a captivating soundscape, changing scentscapes, interactive digital components, and light and video installations.

Upon entering, you’ll meet a digital avatar of Mother Earth; then human staff members dressed in floral-inspired uniforms by eco-conscious designer and CFDA member Collina Strada will help guide you.

Here’s what to expect in each of the eight rooms:

• Gates of New York’s Eden: Go back in time with an interactive video installation depicting New York City’s verdant natural beauty.
• The Mycelium Underground: Start the journey as a seed. You’ll venture “underground” into the mysteries of a subterranean network of mycelium (the root-like structure of a fungus).
• Transformation Tunnel: Witness the magic of germination while crawling through inflated hidden rooms, experiencing mesmerizing video installations, and watching as seeds sprout and grow. It’s powered by Bose, so expect a powerful soundscape.
• Mushroom Forest: Bounce around the forest amidst a mushroom-themed playspace celebrating fungi’s vital contribution to nature.
• The Conservatory: Relax in Dr. David Hosack’s conservatory, inspired by the botanist and creator of Elgin Gardens. Herbal concoctions and botanical wisdom await in partnership with New York’s modern botanists, The Alchemist Kitchen, as well as sparkling libations from Chadon Garden Spritz.
• Bloom Garden: Venture into a flowering garden to relax under a digital sky in an Instagram-worthy floral ball pit. There’s even a digital tablet interface where you can watch your imaginary creations come to life through an AI-responsive digital cloud.
• Light: Wander down a passageway emanating the playful essence of a sunbeam, designed by the artistic duo Children of the Light, titled Transito.
• The Seed Shed: Finally, end the journey in a botanist’s workshop and pick up custom wildflower seed packets to take back to the present time. Guests can capture memories in an AR photobooth or create a floral keepsake before bidding Mother Earth farewell. 

“BLOOM is inspired by the iconic landmark’s buried past,” event organizers say. “The BLOOM experience features a variety of activities and immersive storytelling, making it an ideal destination not only for families, but also for couples, individuals, and groups to explore.” 

In addition to the exhibit, BLOOM will host weekly events including a garden-themed concert series, floral workshops, yoga sessions, meditation classes, and kids programming. 

HERO is the brainchild of MATTE Projects.

“This new season of HERO with BLOOM feels like digging up a secret history of New York right beneath our very feet,” says MATTE Projects’s executive producer Max Pollack said in a press release. “The Elgin Gardens sparked our imagination, reminding us of the beauty tucked away in urban landscapes. With BLOOM, we’re not just entertaining—we’re hopefully inspiring visitors, young and old, to learn more and engage with the wonders of nature.”

“BLOOM: The Secret Wonders of New York’s Forgotten Eden” opens on Wednesday, May 15. See it Monday through Friday, noon-8pm, and Saturday, 10am-8pm, with special hours will be announced surrounding upcoming programming. Tickets are $35 for general admission during the week, $45 for general admission on the weekend and for special weeknight programming. To visit at night, tickets are $40. Find BLOOM at 15 West 49th Street on the Rink Level of Rockefeller Center.

* This article was originally published here