New makeup drops for May: Is Prada’s beauty line inclusive enough?
Prada has stepped into the beauty industry with a luxurious flair, evident in sleek packaging and high-quality formulas. Since 1913, the Italian fashion house has curated amazing pieces and runway shows, and their foray into beauty products is no exception.
Prada’s makeup line offers a wide range of inclusive shades for all skin tones. The Prada Reveal Skin Optimizing Foundation comes in 33 shades, with light, medium, medium-deep, and deep coverage options. This foundation boasts a matte finish and promises a flawless look. The line is likely to expand in the future to encompass a wider variety of undertones.
For the lips, there are two types of luxurious lipsticks to choose from: 13 shades of hyper-matte lipsticks with a luminous finish and 13 shades of soft-matte buildable lipsticks with a more diffused finish. Both are inspired by Prada’s signature materials, with the hyper-matte mimicking Saffiano leather and the soft-matte echoing the brand’s iconic nylon. Refillable cases add to the luxurious feel, although the price tag reflects this at $50.
The eye-shadow palettes offer a variety of finishes, from satin to shimmering, allowing for creative and dramatic looks.
Products with adaptogenic technology are part of Prada’s skincare line, which includes a foaming cleanser, micro-peel essence, serum, and gel-to-balm moisturizer. All products are formulated with a trademarked adapto.gn smart technology, which claims to allow the product to respond to the skin’s individual needs based on the environment. The cleanser is $95, the essence $135, the serum $410, and the moisturizer $390.
The tools are not only highly functional; they are also esthetically pleasing. These include the Prada Foundation Optimizing Brush, to help create a flawless application.
While the skincare line is on the pricier side, the makeup offers a more accessible price point, especially considering the refillable packaging.
About market savvy
The African American buying power in the U.S. is estimated to grow to $1.8 trillion this year for a significant market segment that beauty brands can’t afford to ignore. It’s clear that inclusivity is not just a social responsibility; it’s a smart business decision.
Many new beauty brands fail to offer a diverse range of color options for BIPOC consumers. This raises the question: Are not enough executives of color or consultants involved in the decision-making process? In a capitalist society, shouldn’t corporations be eager to capture every available market?
The lack of inclusivity isn’t just about missing out on profits. It sends a message of exclusion to a significant portion of the population. True representation matters—it empowers consumers and builds brand loyalty.
The good news is that there’s an opportunity for change. Here are some ways beauty brands can increase inclusivity for BIPOC consumers:
– Expand shade ranges: Offer a wider variety of foundation shades that cater to all skin tones and undertones.
– Seek diverse representation: Include executives and consultants of color in the product development process.
– Market inclusively: Feature diverse models and influencers in campaigns.
– Invest in education: Train staff on the importance of inclusivity and how to best assist BIPOC customers.
By taking these steps, beauty brands can ensure they are catering to a wider audience and maximizing their potential for success. It’s a win-win situation for both businesses and consumers.
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