Lavazza Coffee Is Coming To The 2024 US Open With A Free Fan Week Pop-Up
As one of the most prestigious tennis events in the world, the US Open transforms NYC into a global sports hub annually. It’s a spectacle, a celebration, and an unforgettable experience that everyone should witness firsthand – whether you’re a sports lover or not! Plus, Lavazza, the official coffee of the US Open, is bringing the “La Dolce Vita” lifestyle into the mix this year with an exciting Fan Week activation to kick off the tournament.
This year, the thrill of the match will commence with Fan Week starting August 19. This is your opportunity to become fully immersed in the name of the game ahead of tennis’ biggest tournament, with tons of events and activations that allow you to get up close and personal with the sport itself. Not to mention, many of these activities are totally free.
If you’re already looking forward to the many Fan Week festivities ahead of the US Open, don’t miss out on Lavazza’s free coffee pop-up! Keep reading for more details.
Lavazza Coffee Fan Week activation
Lavazza invites Fan Week goers to indulge in la Dolce Vita – the Italian way of life – through its free activation booth. Lavazza Dolcevita is all about slowing down and appreciating life’s simple pleasures, from savoring a spectacular cup of coffee to enjoying a match between tennis MVPs.
Inspired by this way of life, you’ll find a 360 photo booth, prizes, and coffee drinks at the activation, the latter available at an exclusive Lavazza Coffee cart. You might even discover your new favorite blend after sampling a variety of ground coffee blends from the Lavazza Dolcevita Collection!
The la Dolce Vita lifestyle is also a core pillar of style and fashion, which is why it’s only fitting that Lavazza Coffee’s Fan Week activation also features an interactive photo booth. There you’ll have the chance to snap some very Instagrammable US Open fit pics and 360-videos, commemorating your Fan Week experience and the memories it created.
The official coffee of the US Open
Though it might seem unexpected, Lavazza and tennis share many connections. Lavazza is the official coffee of the US Open, and World No. 1 singles player Jannik Sinner has served as a brand ambassador since 2022.
The Italian-born tennis powerhouse is the first Italian player to qualify for the Australian Open’s singles final, and said he’s looking forward to the 2024 US Open. Sinner is also credited with a massive spike in tennis’ popularity across Italy.
The US Open is tennis’ Grand Slam championship, while Lavazza is a champion of coffee. Both its role as official coffee of the US Open and Sinner’s ambassadorship speak to Lavazza’s long standing tradition of success. Its commitment to quality and craftsmanship are woven into the brand’s Italian heritage, which encourages coffee drinkers to savor the moment, engage the mind and the senses, and channel the Lavazza Dolcevita lifestyle. And with the activation’s Italian coast-inspired photo booth, you’ll have photos to prove that you did!
Whether you’re a die-hard tennis fan, coffee connoisseur, or just someone who enjoys the simple pleasures of life, don’t miss out on Lavazza’s pop-up at US Open Fan Week.
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