Inday launches its first-ever pastry program with its new location
It looks like the New York croissant-naissance isn’t ending anytime soon: the latest in the flaky fold is a croissant inspired by gulab jamun—the sweet, khoya-based confection hailing from the Indian subcontinent—just one of the new treats being rolled out at Inday’s soon-to-open ninth location, the chain’s first to have a full pastry program.
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Just a few weeks after launching its flagship location at 30 Rockefeller Plaza, the Indian-inspired fast-casual brand will bring its signature curries, savory dosas, rice bowls and more to 40 Lafayette Street in Soho starting Saturday, June 8. The food menu will see revamped favorites—like a refreshed version of their chicken tikka masala, now finished with an onion bhaji and spicy jaggery—as well as new dishes, including a take on that Indo-Chinese street-food classic, hakka noodles.
And that aforementioned pastry program will also unleash a variety of new baked goods—though Inday has always offered an array of naan (flavored with fresh garlic, local cheddar, sweet coconut, etc.), it will now expand with dishes like an Eggs Kejriwal Danish, a Bun Maska with Date Butter and that Gulab Jamun Croissant. You can wash those treats down with new beverages at the restaurant’s chai bar, including house-made Masala Lime Soda and a Coconut Cold Brew made with direct-trade South Indian coffee and cold coconut foam.
The upcoming opening is a special one for Inday founder Basu Ratnam, who is a Soho local. “It’s a community near and dear to my heart,” says Ratnam. “I’m inspired by the energy and mix of iconic and new restaurants. Since Hampton Chutney closed, I’ve felt like the neighborhood was missing casual Indian food.”
And the new outpost will give back to the neighborhood with an Inday Soho Community Day on Friday, June 7 from noon to 3pm, in partnership with City Harvest. To celebrate the grand opening, guests will pay what they wish for one of Inday’s bowl offerings, with proceeds going to the nonprofit: for only $10, you can help feed 23 New Yorkers for a day!