Crown Royal Is Launching Its First Single Malt Canadian Whisky With An Icy Pop-Up In NYC
Whisky lovers and New Yorkers are in for a treat, because Crown Royal is introducing its first-ever Single Malt Canadian Whisky right here in NYC. The iconic brand will mark its historic venture into the Single Malt space with a pop-up installation at Lower Manhattan’s Brookfield Place (230 Vesey St., New York, NY), kicking off at 10 A.M. on June 7 for 24 hours only.
At the centerpiece of this celebration is a spectacular ice sculpture that pays homage to the brand’s Canadian origins and the cold climate which defines this distinct flavor – this whisky is “cut from the cold.” Over the course of 24 hours, the ice sculpture will melt slowly to reveal the dazzling Crown Royal Single Malt Canadian Whisky bottle, offering guests a visual representation of the whisky’s journey from icy landscapes to the smooth inviting tastes which characterize it.
For one day only, explorers over 21 years of age who stop by the pop-up installation will receive a ticket to join the Crown Royal Cocktail Tour, an experience hosted by Crown Royal at various participating locations – including Liberty Bistro (255 Liberty St.), Monk McGinn’s (57 Murray St.) and Broadstone (88 Broad St.). Consider it an invitation to continue your whisky journey beyond the visual spectacle at Brookfield Place with Crown Royal cocktails and the chance to take home exclusive brand merch! Offers only available to be redeemed in person on June 7th 3-9pm.
But for those who can’t attend the icy pop-up, Crown Royal is also showcasing the new Single Malt Canadian Whisky at this year’s Bar Convent in Brooklyn. On June 11 and 12, attendees can sample the whisky in an interactive setting, offering yet another unique and immersive experience. For more information on how to purchase Bar Convent tickets, visit here.
Crown Royal Single Malt Canadian Whisky is now available nationwide, so be sure to grab a bottle in-store or online to enjoy at home!
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