Urbanology: Code 420 Events By W.A. Rogers April 20th is the unofficial holiday for marijuana enthusiasts throughout the world. It is a day thousands of people come together to push for the legalization of Marijuana by holding rallies and marches. There are many theories of how the term code 420 developed, such as the police
Urbanology: Cause and Effect By W.A. Rogers The concept of cause and effect has been debated for centuries and continues today. Do we have the power to change our internal and external environment? Do we understand the materialized effects of our thoughts? Do they empower us, or are we predestined to be who and where
Urbanology: Pain Management By W.A. Rogers Pain is a warning signal that something is wrong. It is necessary to protect the body. There are many different types of pain: it can be throbbing, cutting, piercing, dull or paralyzing, which is probably the worse kind of pain. The International Association for the Study of Pain defines
Urbanology: Wood the Element of Spring By William A Rogers The Five Elements (wood, fire, earth, metal, and water) are the foundation for the Taoist healing strategies. Each element has a different energy, vibration, and frequency in relationship to vital organs, planets, directions, seasons, tastes, colors, and a host of other relationships that ancient Taoist
Urbanology: Spring Cleaning By W. A. Rogers Spring is a time when many people clean their external and internal environments. We often hear about the many ways to detox. If you are considering undertaking a spring detox regimen, I suggest you consider using a Zeolite detoxifier. The Zeolite mineral has been around since the beginning
Governor Kathy Hochul recently announced a New York State “I Love New York Black Travel Initiative” to encourage Black travelers to explore New York State’s Black travel destinations, events, and cultural attractions.
The Governor expressed her excitement about the launching of this initiative. For the first time, New York will market, promote, and celebrate the unparalleled Black history and culture throughout the State. The initiative will highlight the attractions and museums that bring Black history and activism to life, including such topics as abolition, the Underground Railroad, the Civil Rights Movement, Black Lives Matter, and the many significant movements that made history in New York. Incidentally, Pat Stevenson, the publisher of HCN, told me of her recent visit to Underground Railroad sites in Niagara Falls.
The Governor also mentioned an interesting story where Black porters working at a local hotel spent their nights helping African slaves cross the turbulent waters of the Niagara River at Niagara Falls. These slaves reached freedom in Canada. A short marketing video teaser was shown; it will be part of a complete State marketing plan to encourage Black travelers to visit New York.
I wrote a story about the billion-dollar Black Traveler Industry a few months ago. In 2019 a study by Mandala Research [www.mandalsresearch.com} concluded that Black American travelers spent $63 billion on travel. This was a rapid growth pattern since the last survey in 2010, where Black travelers spent $20 billion. In 2001, the United States Travel Association {USTA} identified the Black travel market as the fastest-growing segment in the travel industry.
Black cultural travelers are the highest spenders, with an average per trip spending of $2,078 compared to an average of $1,345 per trip spending for all other Black travelers. Family reunions, business, and leisure are other popular travel options for Black travelers. Black baby boomers are another growing segment of Black travelers; they have the time and the money to travel.
I believe the “I Love New York Black Traveler Initiative” can be very helpful in the post-COVID rebuilding of the Harlem Tourism and Hospitality Industry. According to data collected by NYC & Company, the official tour and travel marketing arm for New York City, Harlem is one of the top three requested New York City tourist attractions. Clearly, tourists want to visit Harlem!
The projected Spring 2023 opening of the Marriott Harlem Renaissance Hotel on 125th street next to the Apollo Theater will increase the number of tourists visiting and spending money in Harlem. The tourism industry is a wonderful economic development tool, creating jobs, careers, and business opportunities.
The Harlem Tourism Board is redesigning the www.goharlem.org website into a robust one-stop shop marketing guide to the Harlem Tour and Hospitality Industry. The Goharlem.org website will serve as an economic and cultural development tool for the Greater Harlem area.
For further information, send an email to harlemtourismboard@gmail.com.
Content retrieved from: https://www.harlemcommunitynews.com/urbanology-governor-hochul-announces-the-i-love-new-york-black-travel-initiative-by-w-a-rogers/.