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GU, Uniqlo’s sister brand, will open a flagship store in NYC next month
If you’ve ever had the good fortune of visiting Japan, then you might be familiar with a retailer called GU, Uniqlo’s hipper sister store that focuses on trendy and affordable fashion. If you hung out around SoHo at all last year, you might also have come across the brand’s small pop-up, which drew in big crowds and long lines at the checkout counter.
We have good news: GU is opening a flagship store, its first brick-and-mortar address outside of Japan, at 578 Broadway by Prince Street in SoHo starting September 19.
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Expect men’s and women’s clothing, shoes, bags, accessories and more sprawled across two floors spanning a total of 10,225 square feet.
The SoHo opening will coincide with the grand reveal of GU’s collaboration with the stylish streetwear-meets-high fashion Japanese brand UNDERCOVER, which worked with GU to create versatile and unisex pieces that can be rearranged to create a variety of silhouettes via a single article of clothing.
If you plan to attend the opening in person, GU’s interactive launch will involve plenty of giveaways, including a collaborative tote bag designed by Shantell Martin that will be gifted to the first 300 customers, GU shopping trips valued at up to $250 and opportunities to experience Tokyo’s bustling culture right here in New York. The store will also be handing out Japanese treats throughout the opening weekend.
GU will also be launching its e-commerce website and app in the U.S., where they’ll be selling items that were previously only available in Japan, including the famous barrel leg jeans, the mini skort and the super wide cargo pants. Also on deck: brand new products and color ways that will only be available on this side of the Atlantic.
You can RSVP for the flagship store’s opening weekend, which will take place from September 19 to 22, here.
The biggest Thai New Year celebration in the world is happening in NYC
If you haven’t yet made Labor Day plans and are hoping to enjoy a wild weekend, get ready: S20, an immersive water music festival and one of Asia’s most coveted entertainment events, is coming to the U.S. for the first time ever.
The two-day festival will take place at the Brooklyn Mirage from Saturday, August 31 until Sunday, September 1, and will feature a stellar lineup of DJs, including Marshmello, Subtronics, Alan Walker and others.
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S20 started in Bangkok and is inspired by Thai New Year celebrations, or Songkran, during which water fights break out across cities and towns to symbolically cleanse energy and mark the sun’s transition from Pisces to Aries. Although Songkran takes place in April, the festival has thrown events throughout the years across Thailand, Japan, South Korea, Hong Kong and Vietnam.
Other top acts at the S20 New York festival include The Sky b2b William Black, multi-platinum producer and live instrumentalist Timmy Trumpet, Borgeous, Dzeko, v Kaivon, Asian-American duo ARMNHMR, as well as the dubstep icon LEVEL UP. The festival will also feature local Asian-American artists like SENSEI, Zion B2B Jomu, Cyberpunk b2b PSYXTOI and JOKAH.
The happening was put together by Pulse Events, an organization that focuses on the Asian-American electronic music fanbase.
Tickets to S20’s New York debut start at $116 and you have to be 21 or older to attend. Snag them here.