Auntie Anne’s To Debut NYC’s First ‘Pretzel Perfumerie’
Everyone’s favorite guilty pleasure is opening its first-ever parfumerie pop-up in NYC. Auntie Anne’s soon to debut scent “Knead” will take notes from its delicious irresistible pretzels to emulate a wearable perfume. Think of if the comforting smell of buttery dough had a baby with flaky salt and added a dash of sweetness.
“There are few scents more recognizable than the aroma of Auntie Anne’s,” said Julie Younglove-Webb, Chief Brand Officer at Auntie Anne’s. “Smell is a special and powerful sense. Over the years, fans have shared their memories and experiences that began with just a whiff of our pretzels. We’ve bottled that moment and can’t wait for fans to enjoy it in a whole new way.”
The perfumerie’s grand opening will be on Tuesday, August 13th in SoHo at 433 Broadway. Visitors will receive a free tote bag and an Auntie Anne’s Original Pretzel on a first come first served basis. Plus, those who purchase Knead will get to take home even more swag! The store will be open for one day only from noon to 7pm.
If you’re eager to get your hands on Knead but can’t make it to the pop-up, it will be available for purchase online the following day (August 14th) here. The perfume comes in both a 1 oz ($25) and 3.4 oz ($45) bottle.
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