A Minnie Mouse Balloon Will Debut At The Macy’s Thanksgiving Day Parade For The First Time In The Event’s History
It’s been 100 years in the making! Minnie is en route to Midtown for the 2024 Macy’s Thanksgiving Day Parade, a tradition that dates back all the way to 1924.
Although it’s hard to believe that one of Disney’s most notable leading ladies was never given a balloon in the annual parade, she will finally get some well-deserved time in the spotlight this year. Jeff Shelly, the company’s director of character art, is responsible for bringing the lil’ mouse to life on a larger scale — 60 feet, to be exact — capturing her quintessential red polka dots and effervescent spirit. Needless to say, we can’t wait.
“Macy’s and Disney have created magic together for ninety years, establishing a legacy that is beloved across multiple generations,” said Nata Dvir, chief merchandising officer at Macy’s.
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To coincide with her parade debut, the department store has dedicated Mickey and Minnie Shops in 200 stores nationwide and an exclusive collection for fans of all ages. Think Kate Spade leather crossbody bags with Minnie motifs, pink majorette sweaters, and red midi dresses (naturally) to name a few selections.
Should your little ones be big Mouseketeers, you’ll also find Minnie alongside Mickey in a Disney Cruise float, so be on the lookout whether you’re on the city streets or watching from home. Though a lot smaller in size, this Minnie will be equally loved by parade spectators.
Chrissy Anderson, Vice President, North America Brand Commercialization at Disney Consumer Products added, “Fans of all ages will have the chance to welcome Minnie Mouse and her signature charm as she makes her debut in this year’s Macy’s Thanksgiving Day Parade.”
We don’t know about you, but we know where we’ll be on Turkey Day before getting dinner prepped: waiting for Miss Minnie. Will we see you there?
Thursday, November 28th
9am-12pm
Starts at West 77th Street & Central Park West and ends at Macy’s Herald Square
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