What Does Hadid, Styles, And Beckham Have In Common? They All Launched Their Own Perfume Collections
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New Entrants into the World of Perfumery A new generation of young shoppers have shifted towards individuality, self-care and quality. According to Circana, the fragrance market has become the fastest growing prestige beauty category, with sales up 12% over 2023. The new demand is prompting a new genre of celebrity brands to enter the magical…
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