This Whimsical Japanese Stationery & Gift Shop Is A Cat Lover’s Dream
From its pickle bookstore to its fully pink bubble tea shop, NYC loves a theme–and this quirky gem is no exception!
Nestled on 10th Street in the East Village you’ll find Niconeco Zakkaya–a shop offering the cutest stationery and gifts you could ever imagine…particularly if you’re a feline fanatic!
Throughout the space you’ll find everything from notebooks and stationery to ceramics and cute posters, but woven throughout it all is one common theme–cats!
Owner Siming first opened Niconeco Zakkaya’s inaugural brick-and-mortar shop in 2019. Before then, the brand was operating as an Etsy shop for four years.
The name “zakkaya” is derived from the Japanese word “zakka,” accounting for all things that enhance your home, lifestyle, and appearance. After moving from Tokyo to NYC, Siming missed many aspects of Japan, particularly its zakka and stationery. Niconeco Zakkaya is Siming’s way of sharing this part of Japan with individuals all across the globe.
The space itself is super whimsical and aesthetically pleasing, invoking feelings of nostalgia. And though it errs on the smaller side, its selection of gifts and stationery is super well-curated.
Whether you’re looking for notebooks, washi tape, stickers, stamps, candles, wax seals, or anything in between–mostly cat-inspired–you’ll find it at Niconeco Zakkaya. You can even order online on their website!
Cat lover or not, this adorable shop is truly a New York City gem.
263 East 10th Street, East Village
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