Here’s why there’s a giant zodiac display on the Saks Fifth Avenue facade
If you’ve been near Rockefeller Center lately, you may have seen a giant, clock-like zodiac display covering the 10-story facade of Saks Fifth Avenue.
The massive, bronze circle is broken up into eight sections with a deep blue center decorated with all the zodiac signs and a spray of stars, with one big star in the middle.
RECOMMENDED: A flock of 1,000 drones will fly over Central Park this weekend
Even though it’s not even the end of October yet, it is holiday-related.
According to a rep from Saks Fifth Avenue, it is part of its annual holiday initiative it’s doing in partnership with Dior.
Dior came up with the idea of a magical Carousel of Dreams with Dior codes such as the star and the clover as well as the signs of the Zodiac, “evoking the founding-couturier’s unique legacy and his lucky charms.” It will be embellished with “a profusion of flowers,” that will be lit up every night in a “dazzling” light show.
View this post on Instagram
Saks’ windows will follow suit, with Dior styles and symbols installed in a “dreamlike” display, and inside, Dior Parfums will have a dedicated pop-up space on Saks’ beauty floor featuring Dior makeup, fragrance and skincare holiday offerings available exclusively at Saks.
Saks will also launch a “World of Dior” pop-up on its website where you can shop its collections. It is the first time that all categories of Dior merchandise will be sold via e-commerce anywhere other than on Dior.com.
This is all in celebration of 70 years of partnership between the two brands; this is the first time they’ve collaborated on an immersive holiday experience.
Stay tuned—the Carousel of Dreams will be up between November 20 and January 5.
